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Introduction Core Product:  Barbie   Core Product: Hot Wheels Core Product: Cabbage Patch Kids
International Sales Privacy and Marketing Technology Expectations of Mattel's Business Partners International Manufacturing Principles
Legal and Ethical Business Practices Mattel's Future Challenges Questions References

Mattel's Commitment to Ethics

References for this Case…

  • Anonymous, (1997), "Mattel, Inc. Launches Global Code of Conduct Intended to Improve Workplace, Worker’s Standard of Living," Canada NewsWire, November 21, 1997. For more information on Mattel’s code, please contact the company at (310) 252-3524.
  • Bryant, Adam. (1998), "Mattel CEO Jill Barad and a Toyshop That Doesn’t Forget to Play," The New York Times, (October 11)
  • Duryea, Bill. (1998), "Barbie-holics: They’re devoted to the doll," St. Petersburg Times, (August 7)
  • Heckman, James (1998), "Legislation," Marketing News, (December 7), 1, 16. Hot Wheels web site.
  • Matzer, Marla. (1998), "Deals on Hot Wheels," Los Angeles Times, (July 22)
  • Sellers, Patricia. (1998), "The 50 Most Powerful Women in American Business," Fortune, (October 12).
  • "Toymaker Mattel bans child labor," Denver Post, (1998, November 21)
  • U.S. Consumer Product Safety Commission, Office of Information and Public Affairs (1997), "Mattel and U.S. Consumer Product Safety Commission Announce Voluntary Refund Program for Cabbage Patch Kids Snacktime Kids Dolls," (January 6), Release #97-055
  • White, Michael (1997), "Barbie Will Lose Some Curves When Mattel Modernizes Icon," The Detroit News, (November 18)

*This case was prepared by Marisol Paradoa and Debbie Thorne LeClair, for classroom discussion rather than to illustrate either effective or ineffective handling of an administrative situation.